Maui Jim

Born on Kāʻanapali Beach in the 1980s, Maui Jim has grown from a small local sunglasses company into a globally recognized premium eyewear brand. Inspired by the vibrant colors and natural beauty of Maui, the brand’s signature PolarizedPlus2® lens technology is designed to reduce glare, protect from harmful UV rays and reveal brilliant color and clarity. Discover a wide selection of polarized sunglasses and eyewear rooted in the place where it all began — Maui.