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It all started with a juice stand. Lilly McKim married Peter Pulitzer and needed something to keep her busy down there in Palm Beach all day long. She opened a juice stand and soon found the need for something comfortable that would camouflage the stains she would get on her clothes when squeezing fruit. The result was a brightly printed dress she could wear every day, everywhere. Not only was the dress practical, it quickly became the iconic style of a fun-loving lifestyle... The Classic Lilly Shift was born.